Results, by design
Positive results start with not being able to lose.
Because every drop is pre-ordered, we only produce what your audience has already
bought. If a drop doesn't reach its minimum, everyone is refunded. So before we optimize a
single thing, the downside is already off the table, and we get to spend our energy on the upside.
What we measure
The signals we track, drop after drop.
The data we plan against, watch live, and tune every drop around, far more than a
sales total at the end.
#1
Conversion
The share of your warm audience who buy. We plan against a conservative 0.5 to 1.5%.
~$50
Order value
Premium, specialized product lifts AOV, so a drop can win without going viral.
360°
Full funnel
Every step from first view to final sale, in one view, not just the total at the end.
2nd+
Repeat drops
The compounding lever. Each drop's data makes the next one perform better.